Kule minyaka eyi-10 eyedlule, amabhulokhi ayisisekelo amawebhusayithi aphumelele awakashintshi ngempela, kepha indlela yokwakha kuye. Kule ndatshana, sizokukhombisa ungayakha kanjani iwebhusayithi ephumelelayo ye-WordPress ku-2020 , Igxathu emvakwe gxathu.
Umgomo wethu oyinhloko bekuwukwenza lokhu kufundisa Kulula kwabaqalayo ukulandela . Akunandaba ukuthi awukaze wakhe iwebhusayithi ngaphambili. Uma ungakaze uzwe nge-SEO (i-search engine optimization), kulungile futhi! Ngokungafani namanye ama-tutorials, sizokukhombisa izindlela eziqondile esizisebenzisile ukudala amawebhusayithi we-WordPress aphumelelayo (njengalena) ezivakashelwa yizigidi zabantu inyanga ngayinye.
Akuyona i-rocket science. Awudingi ukuba yi-computer whiz noma wazi noma yini mayelana nokuthi ungafaka kanjani ikhodi! Ehoreni elilodwa noma amabili nje, ungaqala ukusebenza ngewebhusayithi eyakhelwe impumelelo.
Iwebhusayithi Engobuchwepheshe Ozoyakha
Sinqume ukwenza iwebhusayithi yomthengisi ogama lakhe lingu-Anita House. Kufaka ikhasi elihle lasekhaya, ukufakwa kuhlu okufakiwe, ifomu lokuxhumana, mayelana nekhasi, nokuningi!
Isicelo esivela kubazali abangabahlali kuya ezinganeni ezineminyaka esemthethweni
Ngemuva kokuthatha ifayela le- bheka iwebhusayithi yakhe , sicabanga ukuthi uzovuma ukuthi kubukeka sengathi yaklanywa yi-ejensi - ingasebenzisi umakhi wewebhusayithi, futhi ngokuqinisekile ayithandi ukuthi kuthathe isikhathi esingaphansi kwamahora ama-2 ukuyakha. Kepha kwenzeka.
Kungani i-WordPress Kungukukhetha Okungcono Kune-Wix, Weebly, Nabanye Abakhi Bewebhusayithi
Kunenqwaba “yokwakha amavidiyo wewebhusayithi” kwi-inthanethi naku-YouTube. Mhlawumbe uke wababona. Kunabahlinzeki abaningi bokubamba iwebhu abanjengoGoDaddy nabakhi abaningi bewebhusayithi “abasebenziseka kalula” abanjengoWix noWeebly. Kunezindlela eziningi ezingenakubalwa zokwakha amawebhusayithi futhi konke kungadideka impela.
Wonke la mapulatifomu anokufana kwawo. Bonke bathembisa ukuthi bazokukhombisa ukuthi ungayakha kanjani iwebhusayithi esezingeni eliphakeme ngesikhathi esincane kakhulu, ngemali encane kakhulu. Kepha iqiniso ukuthi amawebhusayithi amaningi ehluleka empeleni.
Kungani kungenxa yokuthi amaphesenti angaphezu kwama-90 amawebhusayithi akwi-inthanethi athola ithrafikhi enguziro? (umthombo: ahrefs cwaningo lwethrafikhi yokusesha Impendulo ilula: babengenalo icebo . Abanazo izingcezu zolwazi ezibalulekile emgqeni ngaphambi kwesikhathi ezenza umehluko phakathi kwempumelelo yewebhusayithi nokuhluleka.
Ngokungafani namanye ama-tutorials, into yokuqala esizokusiza ukuthi uyenze ukudala lelo hlelo elilula. Kuyadingeka empumelelweni futhi kuthatha umzuzu owodwa kuphela ! Noma ngabe ukhetha ukulandela okokufundisa kwethu, okwomunye umuntu, noma noma ngabe unquma ukuqasha umklami wewebhu oqeqeshiwe, le mibuzo izoba ukukhanya kwakho okuqondisayo njengoba wakha nge-WordPress.
Ukuhlela Iwebhusayithi Ye-WordPress Ephumelelayo Ngomzuzu owodwa
Thatha ipeni nocezu lwephepha, bese siqala! Ngaphezulu, bhala phansi uhlobo lwebhizinisi okulo. Bese uphendula le mibuzo emi-3:
- Uyini umgomo wenombolo # 1 ofuna ukuwufeza ngewebhusayithi yakho? Yini okudingeka yenzeke ukuze wenze imali?
- Yini okudingeka isivakashi siyenze ukufeza inhloso yakho kubo?
- Yini okudingwa isivakashi ukuthi siyazi noma siyibone ngaphambi kokufeza inhloso yakho?
Kuvidiyo yethu yedemo, sakhe iSayithi likaWordPress likaStephen Mullinax, umklami wezithombe wase-Atlanta, GA. Inhloso yakhe engu- # 1 ukuthola amaklayenti amasha - yindlela enza ngayo imali. Ukuze wenze lokho, isivakashi sidinga ukugcwalisa ifomu lokuxhumana. Ngaphambi kokwenza lokho, bazofuna ukubuka iphothifoliyo, bafunde ngoStephen uqobo, futhi babone amanani akhe. Kumele kube lula ukuxhumana naye. Lolo hlelo olulula lwanele ukuqala ukwakha iwebhusayithi ehambisanayo.
Cabanga ngomgomo wakho njengoba wakha iwebhusayithi yakho. Endabeni kaStephen, ukuthola amakhasimende amasha. Isikhathi. Akukona ukuba nento ebukeka yinhle engavunyelwa muntu.
Umqondo ulula. Ukuphendula umbuzo othi, 'Ingabe lokhu kuzongisiza ngifeze inhloso yami?' kungasiza kakhulu njengoba uthatha izinqumo mayelana nokuthi uzobeka ini kwiwebhusayithi yakho futhi, okubaluleke kakhulu, yini hhayi ukufaka kuwebhusayithi yakho.
Enye inzuzo yalolu hlobo lokuhlela ukuthi isebenza kahle nge-SEO, emele ukusetshenziswa kwezinjini zokusesha. I-Google ithanda amawebhusayithi lapho amakhasi ahlukene anezihloko ezihlukile. (Umthombo: Umhlahlandlela Wokuqala weGoogle SEO )
Injongo # 2: Yenza Abantu Bavakashele Iwebhusayithi
Manje njengoba sesithole umgomo wethu oyinhloko, kufanele sikhulume ngomgomo wethu wesibili: ukwenza abantu bavakashele iwebhusayithi yethu ye-WordPress. Yini iphuzu lokuba newebhusayithi ebukeka kahle uma kungekho muntu owake wayivakashela?
Asikhulumi ngabantu asebavele banekhadi lakho lebhizinisi noma asebevele baya esitolo sakho. Labo bantu sebevele bazi ngawe. Sikhuluma ngokuheha abantu abasha.
Abantu abaningi bathi ukuphela kwendlela yokwenza abantu bavakashele iwebhusayithi yilezi:
- Ukukhokhela ukukhangisa ku-Google. Leyo yimiphumela yosesho evela phezulu emiphumeleni yosesho ethi 'Isikhangiso' eceleni kwabo.
- Khokha i-ejensi ye-SEO ukwenza amaqhinga kuwebhusayithi yakho okuyifaka phezulu ku-Google mahhala lapho abantu bethayipha igama elingukhiye.
Ku-SEO jargon, “igama elingukhiye” kulezi zinsuku kungacatshangwa ukuthi “kuyigama eliyisihluthulelo.” Kungaba yigama elilodwa noma amaningi. Isibonelo, 'WordPress' kanye 'namawebhusayithi amahle kakhulu we-WordPress' womabili amagama angukhiye e-SEO.
Iqiniso yilokho awudingi ukukhokha i-ejensi ebizayo ukwakha iwebhusayithi elungiselelwe i-SEO . Sizokukhombisa ukuthi ungakwenza kanjani lokho.
Singabachwepheshe be-SEO
Sisebenzisa le webhusayithi, payetteforward.com, upphone.com, namanye amawebhusayithi webhizinisi lasendaweni abavakashelwa abantu abangaphezu kwezigidi eziyi-1.5 njalo ngenyanga ngosesho lwe-Google oluphilayo.
I-Payette Phambili I-Google Organic Search Traffic
Ku-SEO, 'imiphumela yokusesha ye-organic' iyikho konke okuvela ngaphansi kwesigaba sokukhangisa ku-Google.
kusebenze imessage kuvele iphutha ngesikhathi sokusebenza zama futhi
Besifuna ukukusho lokhu ukufakazela ukuthi siyazi ngempela ukuthi singayenza kanjani i-SEO ngo-2020 nokuthi singasetha kanjani amawebhusayithi empumelelo. Asenzi lutho 'isigqoko esimnyama' noma sisebenzise ubuqili obuyimfihlo ukwenza abantu bavakashele amawebhusayithi ethu.
Ukukopela Akusebenzi
Kungani singakhohlisi? I-Google igcwele amakamelo agcwele abantu abahlakaniphe kakhulu emhlabeni. Babamba wonke amaqhinga. Ngisho namasu wesigqoko esimnyama asebenza inyanga eyodwa noma ezimbili azokwehluleka. Ngiyazi ngoxhaxha lwamahhotela olukhulu olwaluzama ukukopela futhi lwaxoshwa kuGoogle iminyaka.
Senza konke okusemandleni ukuhlala ohlangothini oluhle lweGoogle. Ngeke sikukhombise noma yini engeke isebenze isikhathi eside.
Indaba Yempumelelo
Eminyakeni embalwa edlule, ngakhe iwebhusayithi yendawo yendawo ye-pizza. Abazange bacabange ukuthi badinga iwebhusayithi, kepha ngabakhela yona noma kunjalo. Ngangazi ukuthi bangenza imali eningi kakhulu uma benewebhusayithi elula kakhulu.
Ngiphendule le mibuzo emithathu ukuhlela iwebhusayithi ngaphambi kokuthi ngiqale. Inhloso engu- # 1 yewebhusayithi ukwenza abantu bababize futhi ba-ode i-pizza. Ngaphambi kokuthi benze, bazofuna ukubheka imenyu. Okulula.
I-Google Analytics yipulatifomu yamahhala egcina ithrekhi yabantu abavakashela iwebhusayithi yakho. Ngibeke inani lama- $ 25 ngekholi ngayinye, okungenzeka ukuthi isezingeni eliphansi nge-oda labo elijwayelekile. Abantu abangama-217 bashaye izingcingo isikhathi esiyizinsuku ezingama-30 ngenani eliphelele lomgomo ka- $ 5,425. Okuthakazelisa kakhulu ukuthi abayi-150 babo bebengeke babize uma bengakwenzi ikhasi lemenyu kuwebhusayithi yabo.
Isincomo sokuphepha kwe-wifi 10
Ungakha iwebhusayithi ebukeka kahle yeWordPress ebalwa kakhulu kuGoogle, ithola izingcingo eziningi, futhi yenze imali. Awudingi i-ejensi ye-SEO futhi awudingi ukukhokhela ukukhangisa. Udinga ukwazi ezinye zezisekelo ezilula ezenza amawebhusayithi abe yimpumelelo. Isifundo sethu sizokukhombisa ncamashi okufanele ukwenze, igxathu negxathu.
Abahlinzeki Bokubamba IWebhusayithi Abanconyiwe
Sishilo ngaphambili: Kunabakhi abaningi bewebhusayithi abashibhile abenza ukuthi uqale mahhala. Kepha uzodinga ukukhokhela izinto ezidingeka ngokuphelele empumelelweni - izinto eziza mahhala nabanye abahlinzeki bokusingathwa kwewebhu. I-Wix, i-Weebly, nokunye okunjalo kukhokhisa imali eningi yokuba negama lakho lesizinda, ukuphepha kwe-SSL (sizochaza lokhu ngokuhamba kwesikhathi), ukususa izikhangiso, ne-analytics, ukubala nje ezimbalwa.
Ipulatifomu yokubamba iwebhu esiyincomayo ibiza kakhulu kuneWix neWeebly ngaphambili, kepha inikeza inani elingaphezulu kakhulu, nakho konke okudingayo ukwakha iwebhusayithi ye-WordPress ephumelelayo.
Injini ye-WP ikunikeza izingqikithi zamahhala ze-StudioPress, ngayinye ebiza u- $ 99. Uzothola ukwesekwa kwamahhala kwabasebenza embonini. Abathuthukisi bewebhu abazimele bakhokhisa u- $ 100 / ihora noma ngaphezulu ukuxhaswa. Uzothola ukwesekwa kwamahhala kwesizinda sangokwezifiso, izitifiketi ze-SSL, nokusingathwa okushesha kakhulu kwi-inthanethi. Ikona ngokuphelele ibiza u- $ 30 ngenyanga.
I-Google iyathanda ukubona amawebhusayithi asheshayo, kanjalo nabantu abavakashela iwebhusayithi yakho. Cabanga ngakho. Uma ngabe leli khasi lithathe imizuzwana eyi-10 ukulilayisha, ngabe ushaye inkinobho yokubuyela emuva wazama enye iwebhusayithi. Ngiyajabula ukuthi uhlale!
Kubaluleke kakhulu ukusetha iwebhusayithi ye-WordPress ukuze uphumelele zisuka nje, futhi iWP Engine izokusiza ukwenza lokho.
Ungazivikela Kanjani Amaphutha Cishe Wonke Umuntu Wenza Nge-WordPress
Ukukhetha umhlinzeki ofanele wokubamba kubalulekile empumelelweni, kepha akwenele. Udinga futhi ukuthi ungayisetha kanjani i-WordPress ngendlela efanele futhi uvikele amaphutha abantu abaningi abawenzayo lapho beyihlela. Sinqume ukwenza ividiyo yabaqalayo ngemuva kokubheka amanye amavidiyo nezindatshana ezikhona ku-inthanethi.
Iningi labantu abenza okokufundisa bakulo ukuze benze imali esheshayo. Senza ikhomishini uma ubhalisela i-WP Engine ngesixhumanisi sethu. Lokho kusho ukuthi, empeleni siyinjini ye-WP iyindlela engcono kakhulu yokwakha amawebhusayithi amasha.
Sithintane nabo sakwazi ukuthola okwethu ikhodi yekhuphoni yangokwezifiso (PAYETTE20) okuzokuthola Izinyanga ezi-4 mahhala , okuwukunikezwa okuhle kakhulu ozokuthola noma kuphi ku-inthanethi.
Ake Siqale
Besingayenza le ndatshana ibe ngamagama ayi-10,000 ubude, kepha ividiyo iyasiza kakhulu kunombhalo uma kukhulunywa ngokufundisa abantu ukuthi bangakha kanjani amawebhusayithi.
Buka ividiyo yethu ye-YouTube ngezansi. Ungakwazi
Mayelana Ukuthenga A Igama Domain
Sincoma kakhulu ukuthenga isizinda sakho kusuka Izizinda ze-Google . I- .com iyi- $ 12 kuphela ngonyaka, futhi iGoogle yenza kube lula kakhulu ukubhalisela ikheli le-imeyili lebhizinisi - okufana nalokhu [i-imeyili ivikelwe] Futhi zikunikeza ukuvikelwa kobumfihlo mahhala, iningi lababhalisi bamagama wesizinda abakhokhisela lona. Asitholi ikhomishini kubo. Bangcono kakhulu, futhi siyabasebenzisa nathi.
Iwebhusayithi ye-WordPress ephumelelayo: Yakhiwe!
Yileyo ndlela yokwakha iwebhusayithi ephumelelayo ye-WordPress ku-2020. Ngiyabonga kakhulu ngokufunda. Siyethemba ukuthi le ndatshana nevidiyo yethu iyasiza! Zizwe ukhululekile ukusishiyela amazwana ngezansi ngemibuzo. Siyajabula ukusiza noma ngabe singakwazi.